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Avoiding Quantitative Scales That Make Graphs Hard to Read

May 24th, 2016

This blog entry was written by Nick Desbarats of Perceptual Edge.

Every so often I come across a graph with a quantitative scale that is confusing or unnecessarily difficult to use when decoding values. Consider the graph below from a popular currency exchange website:

Example of poorly chosen quantitative scale

Let’s say that you were interested in knowing the actual numerical value of the most recent (i.e., right-most) point on the line in this graph. Well, let’s see, it’s a little less than halfway between 1.25 and 1.40, so a little less than half of… 0.15, so about… 0.06, plus 1.25 is… 1.31. That feels like more mental work than one should have to perform to simply “eyeball” the numerical value of a point on a line, and it most certainly is. The issue here is that the algorithm used by the graph rendering software generated stops for the quantitative scale (0.95, 1.10, 1.25, etc.) that made perceiving values in the graph harder than it should be. This is frustrating since writing an algorithm that generates good quantitative scales is actually relatively straightforward. I had to develop such an algorithm in a previous role as a software developer and derived a few simple constraints that consistently yielded nice, cognitively fluent linear scales, which I’ve listed below:

1. All intervals on the scale should be equal.

Each interval (the quantitative “distance” between value labels along the scale) should be the same. If they’re not equal, it’s more difficult to accurately perceive values in the graph, since we have to gauge portions of different quantitative ranges depending on which part of the graph we’re looking at (see example below).

Unequal intervals

2. The scale interval should be a power of 10 or a power of 10 multiplied by 2 or 5.

Powers of 10 include 10 itself, 10 multiplied by itself any number of times (10 × 10 = 100, 10 × 10 × 10 = 1,000, etc.), and 10 divided by itself any number of times (10 ÷ 10 = 1, 10 ÷ 10 ÷ 10 = 0.1, 10 ÷ 10 ÷ 10 ÷ 10 = 0.01, etc.). We find it easy to think in powers of 10 because our system of numbers is based on 10. We also find it easy to think in powers of 10 multiplied by 2 or 5, the two numbers other than itself and 1 by which 10 can be divided to produce a whole number (i.e., 10 ÷ 2 = 5 and 10 ÷ 5 = 2). Here are a few examples of intervals that can be produced in this manner:

Sample Powers of 10

Here are a few examples good scales:

Good Scales

Here are a few examples of bad scales:

Bad Scales

After this post was originally published, astute readers pointed out that there are some types of measures for which the “power of 10 multiplied by 1, 2 or 5” constraint wouldn’t be appropriate, specifically, measures that the graph’s audience think of as occurring in groups of something other than 10. Such measures would include months (3 or 12), seconds (60), RAM in Gigabytes (4 or 16) and ounces (16). For example, a scale of months of 0, 5, 10, 15, 20 would be less cognitively fluent than 0, 3, 6, 9, 12, 15, 18 because virtually everyone is used to thinking of months as occurring in groups of 12 and many business people are used to thinking of them in groups of 3 (i.e., quarters). If, however, the audience is not used to thinking of a given measure as occurring in groups of any particular size or in groups that number a power of 10, then the “power of 10 multiplied by 1, 2 or 5” constraint would apply.

3. The scale should be anchored at zero.

This doesn’t mean that the scale needs to include zero but, instead, that if the scale were extended to zero, one of the value labels along the scale would be zero. Put another way, if the scale were extended to zero, it wouldn’t “skip over” zero as it passed it. In the graph below, if the scale were extended to zero, there would be no value label for zero, making it more difficult to perceive values in the graph:

Extended scale does not include zero stop
Source:, with modifications by author

In terms of determining how many intervals to include and what quantitative range the scale should span, most graph rendering applications seem to get this right, but I’ll mention some guidelines here for good measure.

Regarding the actual number of intervals to include on the scale, this is a little more difficult to capture in a simple set of rules. The goal should be to provide as many intervals as are needed to allow for the precision that you think your audience will require, but not so many that the scale will look cluttered, or that you’d need to resort to an uncomfortably small font size in order to fit all of the intervals onto the scale. For horizontal quantitative scales, there should be as many value labels as possible that still allow for enough space between labels for them to be visually distinct from one another.

When determining the upper and lower bounds of a quantitative scale, the goal should be for the scale to extend as little as possible above the highest value and below the lowest value while still respecting the three constraints defined above. There are two exceptions to this rule, however:

  1. When encoding data using bars, the scale must always include zero, even if this means having a scale that extends far above or below the data being featured.
  2. If zero is within two intervals of the value in the data that’s closest to zero, the scale should include zero.

It should be noted that these rules apply only to linear quantitative scales (e.g., 70, 75, 80, 85), and not to other scale types such as logarithmic scales (e.g., 1, 10, 100, 1,000), for which different rules would apply.

In my experience, these seem to be the constraints that major data visualization applications respect, although Excel 2011 for Mac (and possibly other versions and applications) happily recommends scale ranges for bar graphs that don’t include zero, and seems to avoid scale intervals that are powers of 10 multiplied by 2, preferring to use only powers of 10 or powers of 10 multiplied by 5. I seem to be coming across poorly designed scales more often, however, which is probably due to the proliferation of small vendor, open-source and home-brewed graph rendering engines in recent years.

Nick Desbarats

Is the Avoidance of 3-D Bar Graphs a Knee-Jerk Reaction?

May 6th, 2016

This is my response to a recent blog article by Robert Kosara of Tableau Software titled “3D Bar Charts Considered Not that Harmful.” Kosara has worked in the field of data visualization as a college professor and a researcher for many years, first at the University of North Carolina and for the last several years at Tableau. He’s not a fly-by-night blogger. But even the advice of genuine experts must be scrutinized, for gaps in their experience and biases, such as loyalties to their employers, can render their advice unreliable.

It has become a favorite tactic of information visualization (infovis) researchers to seek notoriety by discrediting long-held beliefs about data visualization that have been derived from the work of respected pioneers. For example, poking holes in Edward Tufte’s work in particular now qualifies as a competitive sport. Tufte’s claims are certainly not without fault. Many of his principles emerged as expert judgments rather than from empirical evidence. Most of his expert judgments, however, are reliable. While we should not accept anyone’s judgment as gospel without subjecting it to empirical tests, when we test them, we should do so with scientific rigor. Most attempts by researchers to discredit Tufte’s work have been based on sloppy, unreliable pseudo-science.

Back to Kosara’s recent blog article. Here’s the opening paragraph:

We’ve turned the understanding of charts into formulas instead of encouraging people to think and ask questions. That doesn’t produce better charts, it just gives people ways of feeling superior by parroting something about chart junk or 3D being bad. There is little to no research to back these things up.

We should certainly encourage people to use charts in ways that lead them to think and ask questions. Have you ever come across anyone who disagrees with this? Apparently the formulaic understanding of charts that “we” have been promoting produces a sense of superiority, evidenced by the use of terms such as “chart junk,” coined by Tufte. Kosara’s blog entry was written in response to Twitter-based comments about the following 3-D bar graph:

Trivapro Graph

As you can see, this is not an ordinary 3-D bar graph. It starts out as a fairly standard 2-D bar graph on the left and then takes a sudden turn in perspective to reveal an added dimension of depth to the bars that shoot out from the page. Kosara describes the graph as follows:

At first glance, it’s one of those bad charts. It’s 3D, and at a fairly extreme angle. The perspective projection clearly distorts the values, making the red bar look longer in comparison to its real value difference. The bars are also cut off at the base, at least unless you consider the parts with the labels to be the bottoms of the bars (and even then, they’re not the full length to start at 0).

But then, what is this supposed to show? It’s about the fact that a fungicide names [sic] Trivapro produces more yield than the two other products or no treatment. There is no confusion here about which bar is longer. And the values are right there on the chart. You can do some quick math to figure out that a gain of 32 over the base of 146 is an increase of a bit over 20%…

Based on Kosara’s own description, this graph does not communicate clearly and certainly isn’t easy or efficient to read. He goes on to admit this fact more directly.

Is this a great chart? No. It’s not even a good chart. Is this an accurate chart? No. Though it has the numbers on it, so it’s less bad than without.

Lest we rashly render the judgment that this graph deserves, Kosara cautions, “It is much less bad than the usual knee-jerk reaction would have you think, though.” Damn, it’s too late. My knee already jerked with abandon.

The gist of Kosara’s article is two-fold: 1) 3-D graphs are not all that bad, and 2) we should only be concerned with problems that researchers have confirmed as real. It would be great if we could rely on infovis researchers to serve as high priests of graphical Truth, but relatively few of them have been doing their jobs. His own recent studies and the others that he cites in the article are fundamentally flawed. This includes the respected study on which Kosara bases his claim that 3-D effects in graphs are “not that harmful,” titled “Reading Bar Graphs: Effects of Extraneous Depth Cues and Graphical Context” by Jeff Zacks, Ellen Levy, Barbara Tversky, and Diane Shiano This paper, published in the Journal of Experimental Psychology: Applied in 1998, missed the mark.

The 1998 study consisted of five experiments. The first two experiments contain the findings on which Kosara bases his defense of 3-D bar graphs. In the first experiment, test subjects were shown a test bar in a rectangular frame, which was rendered in either 2D or 3D. My reproductions of both versions are illustrated below.

Reproduction of 2-D and 3-D bars used in study

By only slightly manipulating the perspective of the 3-D bar, it was kept as simple as possible, giving it the best possible chance of causing no harm. Subjects were then asked to match the test bar to one of the bars in a separate five-bar array. The bars in the array ranged in height from 20 millimeters to 100 millimeters in 20-millimeter increments. Two versions of the five-bar array were provided—one with 2-D bars and one with 3-D bars—one on each side of a separate sheet of paper. Half of the time the test bar was shown alone, as illustrated above, and the other half a second context bar appeared next to the test bar, but the test bar was always marked as being the one that should be matched to a bar in the five-bar array. The purpose of the context bar was to determine if the presence of another bar of a different height from the test bar had an effect on height judgments. This experiment found that subjects made greater errors in matching the heights of 3-D vs. 2-D bars, as expected. It also found that the presence of context bars had no effect on height judgments.

It was the second experiment that led Kosara to claim that 3-D effects in bars ought not to concern us. The second experiment was exactly like the first, except for one difference that Kosara described as the addition of a “delay after showing people the bars.” He went on to explain that this delay eliminated differences in height judgments when viewing 2-D vs. 3-D bars, and further remarked, “That is pretty interesting, because we don’t typically have to make snap judgments based on charts.” Even on the surface this comment is wrong. When we view bar graphs, the perceptual activity of reading and comparing the heights of the bars is in fact a snap judgment. It is handled rapidly and pre-attentively by the visual cortex of the brain, involving no conscious effort. The bigger error in Kosara’s comment, however, is his description of the second experiment as the same as the first except for a “delay” after showing people the bars. The significant difference was not the delay, however, but the cause for the delay. After viewing the test bar, subjects were asked to remove it from view by turning the sheet of paper over, placing it on the desk, and then retrieving a second sheet on which the test bar no longer appeared before looking at the five-bar matrix to select the matching bar. In other words, when they made their selection the test bar was no longer visible, which meant that they were forced to rely on working memory as their only means of matching the test bar to the bar of corresponding height in the five-bar matrix.

When subjects were forced to rely on working memory rather than using their eyes to match the bars, errors in judgment increased significantly overall. In fact, errors increased so significantly that the difference seen in the first experiment related to 2-D vs. 3-D bars disappeared. Put differently, the increase in judgment errors increased so much when relying on working memory that the lesser differences based on 2D vs. 3D became negligible in comparison.

Another difference surfaced in the second experiment, which Kosara interpreted as further evidence that 3-D effects shouldn’t concern us when compared to greater problems.

The other effect is much more troubling, though: neighboring bars had a significant effect on people’s perception. This makes sense, as we’re quite susceptible to relative size illusions like the Ebinghaus [sic] Effect (in case you haven’t seen it, the orange circles below are the same size).

Ebbinghaus Illusion

What this means is that the data itself causes us to misjudge the sizes of the bars!

Where to begin? The Ebbinghaus Illusion pertains specifically to the areas of circles, not the lengths of bars. Something similar, called the Parallel Lines Illusion, was what concerned the authors of the 1998 study (see below).

Parallel Lines Illusion

Most people perceive the right-hand line in the frame on the left as longer than the right-hand line in the frame on the right, even though they are the same length. As you can see in my illustration below, however, this illusion does not apply to lines that share a common baseline and a common frame, as bars do. The second and fourth lines appear equal in height.

Parallel Lines Illusion Doesn't Apply to Bar Graphs

Also, if the presence of context bars caused subjects to make errors in height judgments, why wasn’t this effect found in the first experiment? Let’s think about this. Could the fact that subjects had to rely on working memory explain the increase in errors when context bars were present? You bet it could. The presence of two visual chunks of information (the test bar and the context bar) in working memory rather than one (the test bar only) increased the cognitive load, making the task more difficult. The second experiment revealed absolutely nothing about 2-D vs. 3-D bars. Instead, it confirmed what was already known: working memory is limited and reliance on it can have an effect on performance.

In the last paragraph of his article, Kosara reiterates his basic argument:

It’s also important to realize just how little of what is often taken as data visualization gospel is based on hearsay and opinion rather than research. There are huge gaps in our knowledge, even when it comes to seemingly obvious things. We need to acknowledge those and strive to close them.

Let me make an observation of my own. It is important to realize that what is often claimed by infovis researchers is just plain wrong, due to bad science. I wholeheartedly agree with Kosara that we should not accept any data visualization principles or practices as gospel without confirming them empirically. However, we should not throw them out in the meantime if they make sense and work, and we certainly shouldn’t reject them based on flawed research. The only reliable finding in the 1998 study regarding 2-D vs. 3-D bars was that people make more errors when reading 3-D bars. Until and unless credible research tells us differently, I’ll continue to avoid 3-D bar graphs.

(P.S. I hope that Kosara’s defense of 3-D effects is not a harbinger of things to come in Tableau. That would bring even more pain than those silly packed bubbles and word clouds that were introduced in version 8.)

Take care,


Are You an Original? Do You Want to Be?

May 3rd, 2016

Adam Grant of the Wharton School of Business has written a marvelous new book titled Originals: How Non-Conformists Move the World.


Similar to Malcolm Gladwell’s book Outliers, Grant’s book shows that originality is not something we’re born with but something that we can learn. We heap high praise on original thinkers who manage to make their mark on the world, yet our default response is to discourage original thinking. Being a non-conformist takes courage. Without useful originality, there is no progress. How do we foster greater originality in our world and in ourselves? Grant does a wonderful job of telling us how.

According to Grant, “Originality involves introducing and advancing an idea that’s relatively unusual within a particular domain, and that has the potential to improve it.” “Originals” are more than idea generators. “Originals are people who take the initiative to make their visions a reality.”

Allow me to whet your appetite for this book by sharing a few excepts that spoke to me.

The hallmark of originality is rejecting the default and exploring whether a better option exists…The starting point is curiosity…”

They [originals] feel the same fear, the same doubt, as the rest of us. What sets them apart is that they take action anyway. They know in their hearts that failing would yield less regret than failing to try.

Broad and deep experience is critical for creativity. In a recent study comparing every Nobel Prize-winning scientist from 1901 to 2005 with typical scientists of the same era, both groups attained deep expertise in their respective field of study. But the Nobel Prize winners were dramatically more likely to be involved in the arts than less accomplished scientists.

Procrastination may be the enemy of productivity, but it can be a resource for creativity. Long before the modern obsession with efficiency precipitated by the Industrial Revolution and the Protestant work ethic, civilizations recognized the benefits of procrastination. In ancient Egypt, there were two different verbs for procrastination: one denoted laziness; the other meant waiting for the right time.

“Dissenting for the sake of dissenting is not useful. It is also not useful if it is ‘pretend dissent’—for example, if role-played,” [Charlan] Nemeth explains. “It is not useful if motivated by considerations other than searching for the truth or the best solutions. But when it is authentic, it stimulates thought; it clarifies and emboldens.”

“Shapers” are independent thinkers, curious, non-conforming, and rebellious. They practice brutal, nonhierarchical honesty. And they act in the face of risk, because their fear of not succeeding exceeds their fear of failing.

The easiest way to encourage non-conformity is to introduce a single dissenter…Merely knowing that you’re not the only resister makes it substantially easier to reject the crowd.

If you want people to take risks, you need first to show what’s wrong with the present. To drive people out of their comfort zones, you have to cultivate dissatisfaction, frustration, or anger at the current state of affairs, making it a guaranteed loss.

To channel anger productively, instead of venting about the harm a perpetrator has done, we need to reflect on the victims who have suffered from it…Focusing on the victim activates what psychologists call empathetic anger—the desire to right wrongs done to another.

I hope that this brief glimpse into Originals is enough to convince you of its worth. We need more originals to solve the many, often complex problems that threaten us today. This book doesn’t just make this case, it outlines a plan for making it happen.

Take care,


Averages Aren’t What They Used to Be and Never Were

April 29th, 2016

Todd Rose, director of the “Mind, Brain, and Education” program at the Harvard Graduate School of Education, has written a brilliant and important new book titled The End of Average.

The End of Average

In it he argues that our notion of average, when applied to human beings, is terribly misguided. The belief that variation can be summarized using measures of center is often erroneous, especially when describing people. The “average person” does not exist, but the notion of the “Average Man” is deeply rooted in our culture and social institutions.

Sometimes variation—individuality—is the norm, with no meaningful measure of average. Consider the wonderful advances that have been made in neuroscience over the past 20 years or so. We now know so much more about the average brain and how it functions. Or do we? Some of what we think we know is a fabrication based on averaging the data.

In 2002, Michael Miller, a neuroscientist at UC Santa Barbara, did a study of verbal memory using brain scans. Rose describes this study as follows:

One by one, sixteen participants lay down in an fMRI brain scanner and were shown a set of words. After a rest period, a second series of words was presented and they pressed a button whenever they recognized a word from the first series. As each participant decided whether he had seen a particular word before, the machine scanned his brain and created a digital “map” of his brain’s activity. When Miller finished his experiment, he reported his findings the same way every neuroscientist does: by averaging together all the individual brain maps from his subjects to create a map of the Average Brain. Miller’s expectation was that this average map would reveal the neural circuits involved in verbal memory in the typical human brain…

There would be nothing strange about Miller reporting the findings of his study by publishing a map of the Average Brain. What was strange was the fact that when Miller sat down to analyze his results, something made him decide to look more carefully at the individual maps of his research participants’ brains… “It was pretty startling,” Miller told me. “Maybe if you scrunched up your eyes real tight, a couple of the individual maps looked like the average map. But most didn’t look like the average map at all.”

The following set of brain scans from Miller’s study illustrates the problem:

Brain Activity

As you can see, averaging variation in cases like this does not accurately or usefully represent the data or the underlying phenomena. Unfortunately, this sort of averaging remains common practice in biology and social sciences. As Rose says, Every discipline that studies human beings has long relied on the same core method of research: put a group of people into some experimental condition, determine their average response to the condition, then use this average to formulate a general conclusion about all people.”

This problem can be traced back to Belgian astronomer turned social scientist Adolphe Quetelet in the early 19th century. Quetelet (pronounced “kettle-lay”) took the statistical mean down a dark path that has since become a deep and dangerous rut. Sciences that study human beings have fallen into this rut and become trapped ever since. Many of the erroneous findings in these fields of research can be traced this fundamental misunderstanding and misuse of averages. It’s time to build a ladder and climb out of this hole.

When Quetelet began his career as an astronomer in the early 19th century, the telescope had recently revolutionized the science. Astronomers were producing a deluge of measurements about heavenly bodies. It was soon observed, however, that multiple measurements of the same things differed somewhat, which became known as the margin of error. These minor differences in measurements of physical phenomena almost always varied symmetrically around the arithmetic mean. Recognition of the “normal distribution” emerged in large part as a result of these observations. When Quetelet’s ambition to build a world-class observatory in Belgium was dashed because the country became embroiled in revolution, he began to wonder if it might be possible to develop a science for managing society. Could the methods of science that he learned as an astronomer be applied to the study of human behavior? The timing of his speculation was fortunate, for it coincided with the 19th century’s version of so-called “Big Data” as a tsunami of printed numbers. The development of large-scale bureaucracies and militaries led to the publication of huge collections of social data. Quetelet surfed this tsunami with great skill and managed to construct a methodology for social science that was firmly built on the use of averages.

Quetelet thought of the average as the ideal. When he calculated the average chest circumference of Scottish soldiers, he thought of it as the chest size of the “true” soldier and all deviations from that ideal as instances of error. As he extended his work to describe humanity in general, he coined the term the “Average Man.”

This notion of average as ideal, however, was later revised by one of Quetelet’s followers—Sir Francis Galton—into our modern notion of average as mediocre, which he associated with the lower classes. He believed that we should strive to improve on the average. Galton developed a ranking system for human beings consisting of fourteen distinct classes with “Imbeciles” at the bottom and “Eminent” members of society at the top. Further, he believed that the measure of any one human characteristic or ability could serve as a proxy for all other measures. For example, if you were wealthy, you must also be intelligent and morally superior. In 1909 Galton argued, “As statistics have shown, the best qualities are largely correlated.” To provide evidence for his belief, Galton developed statistical methods for measuring correlation, which we still use today.

Out of this work, first by Quetelet and later by Galton, the notion of the Average Man and the appropriateness of comparing people based on rankings became unconscious assumptions on which the industrial age was built. Our schools were reformed to produce people with the standardized set of basic skills that was needed in the industrial workplace. In the beginning of the 20th century, this effort was indeed an educational reform, for only six percent of Americans graduated from high school. Students were given grades to rank them in ability and intelligence. In the workplace, hiring practices and performance evaluations soon became based on a system of rankings as well. The role of “manager” emerged to distinguish above-average workers who were needed to direct the efforts of less capable, average workers.

I could go on, but I don’t want to spoil this marvelous book for you. I’ll let an excerpt from the book’s dust cover suffice to give you a more complete sense of the book’s scope:

In The End of Average, Rose shows that no one is average. Not you. Not your kids. Not your employees or students. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” For more than a century, this average-size-fits-all model has ignored our individuality and failed at recognizing talent. It’s time to change that.

Weaving science, history, and his experience as a high school dropout, Rose brings to life the untold story of how we came to embrace the scientifically flawed idea that averages can be used to understand individuals and offers a powerful alternative.

I heartily recommend this book.

Take care,


Tools for Smart Thinking

April 19th, 2016

This blog entry was written by Nick Desbarats of Perceptual Edge.

In recent decades, one of the most well-supported findings from research in various sub-disciplines of psychology, philosophy and economics is that we all commit elementary reasoning errors on an alarmingly regular basis. We attribute the actions of others to their fundamental personalities and values, but our own actions to the circumstances in which we find ourselves in the moment. We draw highly confident conclusions based on tiny scraps of information. We conflate correlation with causation. We see patterns where none exist, and miss very obvious ones that don’t fit with our assumptions about how the world works.

Even “expert reasoners” such as trained statisticians, logicians, and economists routinely make basic logical missteps, particularly when confronted with problems that were rare or non-existent until a few centuries ago, such as those involving statistics, evidence, and quantified probabilities. Our brains simply haven’t had time to evolve to think about these new types of problems intuitively, and we’re paying a high price for this evolutionary lag. The consequences of mistakes, such as placing anecdotal experience above the results of controlled experiments, range from annoying to horrific. In fields such as medicine and foreign policy, such mistakes have certainly cost millions of lives and, when reasoning about contemporary problems such as climate change, the stakes may be even higher.

As people who analyze data as part of our jobs or passions (or, ideally, both), we have perhaps more opportunities than most to make such reasoning errors, since we so frequently work with large data sets, statistics, quantitative relationships, and other concepts and entities that our brains haven’t yet evolved to process intuitively.

In his wonderful 2015 book, Mindware: Tools for Smart Thinking, Richard Nisbett uses more reserved language, pitching this “thinking manual” mainly as a guide to help individuals make better decisions or, at least, fewer reasoning errors in their day-to-day lives. I think that this undersells the importance of the concepts in this book, but this more personal appeal probably means that this crucial book will be read by more people, so Nisbett’s misplaced humility can be forgiven.


Mindware consists of roughly 100 “smart thinking” concepts, drawn from a variety of disciplines. Nesbitt includes only concepts that can be easily taught and understood, and that are useful in situations that arise frequently in modern, everyday life. “Summing up” sections at the end of each chapter usefully summarize key concepts to increase retention. Although Nesbitt is a psychologist, he draws heavily on fields such as statistics, microeconomics, epistemology, and Eastern dialectical reasoning, in addition to psychological research fields such as cognitive biases, behavioral economics, and positive psychology.

The resulting “greatest hits” of reasoning tools is an eclectic but extremely practical collection, covering concepts as varied as the sunk cost fallacy, confirmation bias, the law of large numbers, the endowment effect, and multiple regression analysis, among many others. For anyone who’s not yet familiar with most of these terms, however, Mindware may not be the gentlest way to be introduced to them, and first tackling a few books by Malcolm Gladwell, the Heath brothers, or Jonah Lehrer (despite the unfortunate plagiarism infractions) may serve as a more accessible introduction. Readers of Daniel Kahneman, Daniel Ariely, or Gerd Gigerenzer will find themselves in familiar territory fairly often, but will still almost certainly come away with valuable new “tools for smart thinking,” as I did.

Being aware of the nature and prevalence of reasoning mistakes doesn’t guarantee that we won’t make them ourselves, however, and Nisbett admits that he catches himself making them with disquieting regularity. He cites research that suggests, however, that knowledge of thinking errors does reduce the risk of committing them. Possibly more importantly, it seems clear that knowledge of these errors makes it considerably more likely that we’ll spot them when they’re committed by others, and that we’ll be better equipped to discuss and address them when we see them. Because those others are so often high-profile journalists, politicians, domain experts, and captains of industry, this knowledge has the potential to make a big difference in the world, and Mindware should be on as many personal and academic reading lists as possible.

Nick Desbarats