Perceptual Edge is a consultancy that was established to help organizations like yours learn to design simple information displays for effective analysis and communication.
Perceptual Edge was founded by me, Stephen Few, in 2003. It will probably always be a company of one or two, which for me is the perfect size. With 25 years of experience as an innovator, consultant, and educator in the fields of business intelligence and information design, I am now a leading expert in data visualization for data sense-making and communication.
I write the quarterly Visual Business Intelligence Newsletter, speak and teach internationally, and provide design consulting. In 2004 I wrote the first comprehensive and practical guide to business graphics entitled Show Me the Numbers, now in its second edition. In 2006 I wrote the first and only guide to the visual design of dashboards, entitled Information Dashboard Design, also now in its second edition. In 2009 I wrote the first introduction for non-statisticians to visual data analysis, entitled Now You See It.
University of California, Berkeley
University of Washington
University of Tennessee
University of Nebraska
Simon Fraser University
Stanford Research Institute
Stanford Management Company
Hogeschool of Amsterdam
Swiss Statistical Society
Aspire Public Schools
Centers for Disease Control
Internal Revenue Service
U.S. Census Bureau
U.S. General Services Administration
National Institutes of Health
Comptroller of the Currency
National Center for Education Statistics
U.K. Public Health Observatory
Government of South Australia
Netherlands Statistics Bureau
California Public Utilities Commission
American Assn. for the Advancement of Science
City of Richmond, CA
World Health Organization
Health Foundation of Cincinnati
American College of Surgeons
Martin's Point Health Care
Lucille Packard Children's Hospital
American Academy of Ophthalmology
Bank of Montreal
Buckingham Asset Management
Daruma Asset Management
Insurance Corporation of British Columbia
Not for Profit
CB Richard Ellis
Global Business Network
Time Warner Cable
Port of Seattle
The Drees Company
The name Perceptual Edge has dual meanings; both capture an important aspect of what I do.
The more obvious of the two meanings is that my services are designed to give you an edge on perception to set you apart from others who are unable to make good use of their information.
The less obvious meaning comes from the study of visual perception, which explains that for us to see an object in the physical world as distinct from its surroundings, that object must have a perceptual edgea visible demarcation that sets it apart and thereby makes it detectable. Much of what is meaningful in any organization's information is camouflaged; it blends in with its surroundings and therefore goes unnoticed. To bring it to light, you must know how to endow it with a perceptual edge.
Only when you can give meaningful information a perceptual edge can you achieve the edge on perception that will lead to understanding and wise decisions.