Archive for October, 2017

Eye-Tracking Nonsense from Tableau

Monday, October 9th, 2017

Don’t trust everything you read. Surely you know this already. What you might not know is that you should be especially wary when people call what they’ve written a “research study.” I was prompted to issue this warning by a June 29, 2017 entry in Tableau’s blog titled “Eye-tracking study: 5 key learnings for data […]

Data Communicators – People Who Aren’t Interested and Don’t Care Are Not Your Audience

Tuesday, October 3rd, 2017

This week, I am enjoying the pleasure of my friend Alberto Cairo’s company. Alberto traveled to Portland, Oregon to speak for two events and I’m serving as innkeeper and chauffeur while he’s here. Last night an interesting topic arose over dinner. Several interesting topics, actually, but I’d like to share one in particular. Alberto and […]